infomercial


infomercial
сущ.
тж. informercial рекл. информационная реклама*, информационный ролик* (реклама, обычно представленная в виде обсуждения свойств товара/услуги и разработанная таким образом, чтобы выглядеть как обычная телевизионная передача или выпуск новостей; в таких программах часто принимают участие известные люди, рассказывающие о своем успешном опыте использования какого-л. товара; такая реклама часто используется для представления новой продукции и обычно длиннее, чем традиционные рекламные ролики; термин происходит от сокращения "information + commercial")
See:

Англо-русский экономический словарь.

Смотреть что такое "infomercial" в других словарях:

  • infomercial — in‧fo‧mer‧cial [ˈɪnfəʊmɜːʆl ǁ foʊmɜːr ] noun [countable] MARKETING a television or radio advertisement made to look and sound like a real programme, often a financial news report or an advice show * * * infomercial UK US // noun [C] MARKETING,… …   Financial and business terms

  • infomercial — 1983, from INFO (Cf. info ) + COMMERCIAL (Cf. commercial). Before infomercial was the print form, advertorial (1961) …   Etymology dictionary

  • infomercial — [n] full length television program existing solely to market a product advertorial, commercial, demonstration, docutainment, infotainment, paid announcement; concept 277 …   New thesaurus

  • infomercial — [in΄fō mʉr′shəl] n. [ INFO(RMATION) + (COM)MERCIAL; or < earlier informercial, formed similarly] a long TV commercial, often made to resemble a talk show, educational demonstration, interview, etc …   English World dictionary

  • Infomercial — Infomercials (or informercials) are television commercials that run for one minute or for as long as a typical television program. Infomercials are also known as paid programming (or teleshopping in Europe). Originally, they were typically shown… …   Wikipedia

  • Infomercial — Los infomerciales, también conocidos como teletiendas o programación pagada, son comerciales televisivos que pueden tener una duración igual a la de un típico programa de televisión de media hora. Se emiten normalmente fuera de las horas pico,… …   Wikipedia Español

  • Infomercial — A form of television advertisement that acts as a stand alone program, and typically lasts longer than five minutes. Because an infomercial lasts longer than a regular commercial, it is able to present more details about a product or service and… …   Investment dictionary

  • infomercial — UK [ˌɪnfəʊˈmɜː(r)ʃ(ə)l] / US [ˌɪnfoʊˈmɜrʃ(ə)l] noun [countable] Word forms infomercial : singular infomercial plural infomercials a long advertisement on television that is made in the style of an ordinary programme …   English dictionary

  • Infomercial — Ein Infomercial (zusammengesetzt aus Information und Commercial) ist ein längerer Werbespot in Form einer unterhaltenden Fernsehsendung. Er bildet als Form des Teleshoppings eine gängige Art der Bewerbung für verschiedene Produkte, meist Küchen …   Deutsch Wikipedia

  • infomercial — /in feuh merr sheuhl, foh /, n. Radio and Television. a long commercial that informs or instructs, esp. in an original and entertaining manner: an infomercial on making Christmas decorations using the sponsor s brand of glue. Also, informercial.… …   Universalium

  • infomercial — [[t]ɪ̱nfoʊmɜ͟ː(r)ʃ(ə)l[/t]] infomercials N COUNT An infomercial is a television programme in which a famous person gives information about a company s products or services, or a politician gives his or her opinions. The word is formed from… …   English dictionary